I don't teach this from a textbook. I used it on myself first.
On paper my life always looked good. A* student. 4.0 GPA. At 19, I got handed six figures of trading capital and was pulling £6k–£7k months as a teenager from my laptop.
From the outside, things were working. Internally I was a disaster.
The money was there. The foundations underneath weren't. I'd never fixed the version of me that didn't believe he was supposed to be winning. I'd just papered over it with results.
So when I lost the trading account, there was nothing underneath to hold me up.
The binge eating I'd had since 16 came back. The crippling anxiety. Purple discolouration across my face, eczema covering my body, hoodie everywhere just to cover up.
I tried to climb out. Built a marketing agency. Worked with influencers doing millions of views between them.
And just as I was about to cross my first six-figure year — health turning around, relationships getting stronger, life finally lining up — the same thing happened.
The old self came back online. Fear of being seen. Fear of being judged. Fear of getting too successful. All of it kept me hostage right at the doorstep.
That's when I hit rock bottom. 23 years old. Watching every friend who'd taken the safe path out-pace me.
For about a month, I was driving every day thinking about crashing my car. That's how dark it got.
I'd tried everything. Coaches. Therapists. Every book, every framework. I genuinely believed I was the type of person who couldn't be helped.
Then one night a thought clicked. I've tried every single thing on the outside. The only thing I haven't tried is going inside the actual machine and rewiring it.
That was the turning point.
I started building short hypnosis audios for myself. Within weeks, something shifted. The cravings dropped. The anxiety lifted.
So I went deep. Studied NLP. Studied Ericksonian hypnosis. Took the proven frameworks used on tens of thousands of people — and combined them with the audio system I'd tested on myself.
That combination changed everything.
- Binge eating addiction — gone after one proper internal session.Nearly a decade of failed attempts before. 100+ days, zero relapses.
- The anxiety that kept me indoors for two years — gone.I speak to cameras for a living now. People ask if I've always been this confident.
- The fear of being seen on camera — gone in a session.Started posting consistently and haven't stopped since.
- My skin — significantly changed.The deep purple is long gone. I changed the nervous system underneath.
- The identity I inherited — dismantled and rebuilt.My old self would not recognise me.
Today I run a clean, focused operation. No binges. No addictions. No noise.
I do this work because I lived inside that prison for a decade and I know exactly how heavy the bars are.